Reliance Branded Jewellery Retail Outlets: Will it Succeed?
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Code :BSM0061B
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Region : India
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Introduction:Reliance Retail, in November 2007, forayed into the branded jewellery business by launching jewellery outlets. It is promoting its jewellery as lifestyle products. Mukesh Ambani, chairman and managing director of Reliance Retail, made clear his intention to surpass Tata Tanishq by establishing 300 'Reliance Jewels' speciality stores by 2010. Bijou Kurien, the company's president and chief executive says, "we wish to deliver unbeatable value to the customer by assuring 100% pure jewellery, with the widest choice of designs at competitive prices". However, doubts remained among many analysts, who felt that Reliance will bite the dust in spite of their ambitious plans. |
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